It’s interesting to watch the hype around Web 2.0 increasingly crystallize from a general perception of marketing mirage and investor snake oil to the many valuable concepts that are actually represented by the term. One of the best examples of this is Jason Fried’s fascinating new survey of 500 random Basecamp users, asking them what they think Web 2.0 is. A mere 13% had never heard of it and some of the answers are not only extremely good but the overall depth of knowledge is impressive. Perhaps it’s just the quality of 37signals users, but I suspect 500 people represents a reasonably broad sample of online people. In fact, the survey itself is pretty much Web 2.0 collective intelligence in action, if fairly unstructured.
Our next stop is TechCrunch’s Michael Arrington and his excellent new 24 minute Web 2.0 documentary that asks very astute questions about what really seems to be changing on the Web (and sure, Web 2.0 represents networked applications based on architectures of participation, but we’ve had those before; it’s the way we’ve all started to use the Web for forming personal relationships and sharing our content, right?) In any case, Mike does a great job asking the leaders of Web 2.0 companies about business models, user generated content, and much more.

And speaking of business models, Google itself is muscling in and both skimming off and monetizing the now-galactic presence of tens of millions of Web 2.0 users in MySpace, YouTube, and Digg. This starts to point to some overarching strategies for making Web 2.0 business models successful that we’ll explore in a moment.
But, like it’s been just about from the beginning, it’s Tim O’Reilly that continually provides the raw blueprints for what happening with Web 2.0. In one of his recent posts (”Levels of the Game: The Hierarchy of Web 2.0 Applications”), he not only clearly articulates the different levels of Web 2.0 software; he zeroes in again on what makes the enormous numbers of roving Web users out there “glom” onto these sites. All you have to do is “embrace the network, to understand what creates network effects, and then to harness them in everything you do.”
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