Web 2.0 information blog

Ideas can become a buzz
Nonsense / cool phrases can become a buzz
Brands receive a buzz,
Why not you?

Joseph Jaffe, a marketing professional (and my facebook friend) proved his talents not only on his recently published book “Join the Conversation”, but also in a brilliant marketing campaign. Jaffe used few selected social tools to help him promote his book. He controlled the buzz by directing his potential readers to buy his book, all at a single day on amazon.  

Jaffe’s (free) tools:

Leading platform: Facebook: event (see invitation) and friends notifications.Supportive channels: blogging, podcastingAvailability: skypeUpdates system: twitter, videoblog 

Results: (hard to believe: in less than 12 hours):

Amazon.com Sales Rank: #48 in Books (See Bestsellers in Books)#1 in   Books > Professional & Technical > Accounting & Finance > Industries & Professions#1 in   Books > Business & Investing > Accounting#1 in   Books > Business & Investing > Marketing & Sales > Advertising

Good Job Jaffe. Facebook has proven to be effective once again.

Now think about the next year presidency campaign…. what do you get?

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Facebook event invitation:

 

Sphere: Related ContentFiled under internet behavior, consumer behavior, social networking, trends spotting behavior, facebook, buzz word, advertising having

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This entry was posted on Monday, October 22nd, 2007 at 3:10 pm and is filed under Blogging. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.