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Harry Potter’s 7th book made it nicely on google Hot Trends on its day of release . Being the last in the series, and having the mystery surrounding this worldwide hero – made it a real hot search (most common searches were: “does Harry Potter die”, “Harry Potter ending” - reaching number 15, 17and 19 out of 100 searches in the USA - see graph 1). The way I see it, from a trends and communication perspective - it did help Harry Potter to be leaked to the net (intentionally??? ).
I was curious enough to try compare Harry Potter to iPhone on its released day.
Turns out that one of the most powerful technology trends is still behind (search wise) culture symbols and cross age idols as Harry Potter. (iPhone reached number 30 on USA Hot Trends in the day of its release, see graph 2).
In analogy to Harry - Imagine this hot trend search: will iphone die?

 

graph 1: google hot trends: harry potter on release day

 

graph 2: google hot trends: iPhone on release day

Sphere: Related ContentFiled under search, Google Hot Trends, iphone, trends spots, trends spotting tools, trends spotting behavior having

trendsspotting.com

This entry was posted on Saturday, July 21st, 2007 at 8:07 pm and is filed under Google AdSense. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.