Is Squidoo Polluting the Web?

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The buzz around the blogoshpere about Squidoo as a spam venue is heating up this week.

I fired up my Twitter comments and ran across Ed Dale’s post on the apparent Squidoo slap. It appears that many lenses that have enjoyed great SERP’s may be coming to an end. Ed and his team suggest 3 potential causes of the sudden drop citing “the penalty cause because websites now ranking above previously high ranking Squidoo lenses have much fewer backlinks and lower page rank than the Squidoo lenses they have replaced”.

As with all good things, they must come to an end as suggested by this blog. “Like all good things, eventually the search engines fall out of love and rankings start to slip. Or they change their algorithm and the thing that made magic is gone.”

After following Ed Dale’s posts around I ran across Jason Calacanis blog post on Squidoo’s spam problem. Again, the dreaded forms of spam.

I personally haven’t seen any spam coming from Squidoo but have heard of it from a friend Citizen Squid. He discovered that the spammers could use iframes to automatically redirect lens surfers to porn sites. Since then Squidoo is doing much more to fight against spam.

There are so many good places to help you with your exposure, Squidoo being one of them, that although you should stay abreast of news like this don’t let it detour your efforts when looking for authority sites. A lens can help your business exposure a lot and shouldn’t be dropped out of your advertising tool box.